Siren

Government, Communities, Scientists: Planning to protect endangered species 3x faster

Team

2 UX Designers, 2 Front-end developers, 2 Engineers, 1 Field assistant, 1 PM

Year

2024

Tools

Figma, Gitlab, Slack, Zoom

Siren

Optimize flow for a 22% increase in enrollment and $119,000 in monthly revenue*

Team

2 UX Designers, 2 Front-end developers, 2 Engineers, 1 Field assistant, 1 PM

Year

2024

Tools

Figma, Gitlab, Slack, Zoom

↳ Background

Siren, subsidiary of African Marine Mammal Conservation Organization, is a software that allows fisherman to upload and document marine life. Scientists and researchers analyze these observations and are then able to collaborate with governments and organizations to formulate a plan to protect endangered species.

↳ Background

Siren, subsidiary of African Marine Mammal Conservation Organization, is a software that allows fisherman to upload and document marine life. Scientists and researchers analyze these observations and are then able to collaborate with governments and organizations to formulate a plan to protect endangered species.

↳ Context

↳ Context

↳ Context

The Team

2x UX Designers
2x Front-end developers

2x Engineers
1x Field assistant
1x PM

Why an Improvement?

Fishermen would upload observations (photographs only), leaving researchers unclear on information needed in order to formulate an accurate plan of action (i.e. Where did you find the species? Is it alive or deceased? What is the length of the species? etc.)


Prior to this feature development, communication was done via emails; a prolonged and lengthy process.

The Team

2x UX Designers
2x Front-end developers

2x Engineers
1x Field assistant
1x PM

Why an Improvement?

Fishermen would upload observations (photographs only), leaving researchers unclear on information needed in order to formulate an accurate plan of action (i.e. Where did you find the species? Is it alive or deceased? What is the length of the species? etc.)


Prior to this feature development, communication was done via emails; a prolonged and lengthy process.

The Team

2x UX Designers
2x Front-end developers

2x Engineers
1x Field assistant
1x PM

Why an Improvement?

Fishermen would upload observations (photographs only), leaving researchers unclear on information needed in order to formulate an accurate plan of action (i.e. Where did you find the species? Is it alive or deceased? What is the length of the species? etc.)


Prior to this feature development, communication was done via emails; a prolonged and lengthy process.

↳ Defining

↳ Defining

↳ Defining

How might we design for researchers to efficiently get the information they need in order to quicken the process to plan and protect endangered species?

How might we design for researchers to efficiently get the information they need in order to quicken the process to plan and protect endangered species?

How might we design for researchers to efficiently get the information they need in order to quicken the process to plan and protect endangered species?

↳ Impact

↳ Impact

↳ Impact

With the launch of this feature, collaboration across governments, coastal communities, and scientists for conservation efforts of endangered species are moving much quicker and have significantly improved.

Siren is used across ~30 countries and is sponsored by National Geographic for three years in a row.

↳ Takeaways

↳ Takeaways

↳ Takeaways

  1. Creating clarity

  2. Quick search & flexibility

  3. Condense and centralize

↳ 1. Creating clarity

↳ 1. Creating clarity

↳ 1. Creating clarity

Previously, it wasn't clear to the researcher which project the questions were related to. This left fisherman/field assistants confused on which questions were pertained to them and the project they were on.

With the new redesign, we created emphasis on project clarity, reduced the amount of columns displayed, and centralized language translation.

↳ 2. Quick search and flexibility

↳ 2. Quick search and flexibility

↳ 2. Quick search and flexibility

I restructured how researchers would configure through a list of pre-selected common questions. I categorized questions under headings so topics can easily be filtered through.


Furthermore, if there is not a question from the list, researchers now have the ability to submit their own unique custom question.


This increased the efficiency of how researchers can submit questions and proceed quicker to formulate a plan of action.

↳ 3. Condense and centralize

↳ 3. Condense and centralize

↳ 3. Condense and centralize

The previous flow prevented researchers from submitting any follow-up questions or comments related to an issue.

This left communication and any progress to be made at a halt.


Not only this, but if multiple questions were to be asked, each question had to be submitted individually. This overloaded both researcher and field assistants' dashboard view.


With the new flow and design implemented, multiple questions can be selected into one issue and follow-ups can be submitted. Thus, keeping information per issue contained into one.

↳ POV: Researcher flow

↳ POV: Researcher flow

↳ POV: Researcher flow

↳ POV: Fisherman/field assistant flow

↳ POV: Fisherman/field assistant flow

↳ POV: Fisherman/field assistant flow

↳ Impact

↳ Impact

↳ Impact

With the launch of this feature, collaboration across governments, coastal communities, and scientists for conservation efforts of endangered species are moving much quicker and have significantly improved.

Siren is used across ~30 countries and is sponsored by National Geographic for three years in a row.

With the launch of this feature, collaboration across governments, coastal communities, and scientists for conservation efforts of endangered species are moving much quicker and have significantly improved.

Siren is used across ~30 countries and is sponsored by National Geographic for three years in a row.

With the launch of this feature, collaboration across governments, coastal communities, and scientists for conservation efforts of endangered species are moving much quicker and have significantly improved.

Siren is used across ~30 countries and is sponsored by National Geographic for three years in a row.

↳ What I'd do differently?

↳ What I'd do differently?

↳ What I'd do differently?

  • Restructure where researchers/admins go to submit a question

  • Add most common asked questions to the top of list

  • Heavy emphasis on mobile view for field assistants/fisherman