Kaizen.place
Tripled artist revenue by leading product design and launching features that turned casual listeners into paying superfans.
Background
A modern alternative to traditional music distribution, focusing on empowering artists to take control of their careers by fostering deeper fan connections and providing tools for direct monetization.
I had the privilege to lead product design at Kaizen.place. I shipped multiple core features—from early access releases to fan club experiences—that helped independent musicians generate over 3x in direct revenue compared to streaming. My work focused on intuitive UX, artist empowerment, and building tools that turn fans into superfans.
Context
The Team
1x Product Designer (Me)
4x Developers
2x Founders
1x QA Engineer
August 2024
Problem:
What I did:
The Impact:
Frictionless payments
We are capturing payments via Stripe, so there wouldn't be any design exploration here. However, implementing third party payments was intentional due to high mobile traffic versus desktop.
Doing so led to a more frictionless option for users when they are at checkout and may not be near their wallet - decreasing potential rates of abandoned carts.
Reassurance in privacy, safety, and quality
When enrolling into a program, users want to feel that they are going to be taken care of and that they choosing the right program out of a dozen others.
If users were viewing from a MacBook Air or Pro (13-inch), supporting content were hidden/cut off from the screen.
Reorganizing content that emphasizes course credibility and quality throughout the checkout process can ease user apprehension and encourage enrollment completion.
Behind the scenes…
Impact
Within one month of launching the new design, we achieved a 22%* boost in enrollment. We saw a significant jump in conversion rates at the first step of the user journey—critical for our marketing team to capture leads and drive follow-up efforts.
The momentum hasn't stopped there—our team continues to see growth in both enrollment numbers and valuable lead generation.
*For confidentiality reasons, actual values for metrics have been omitted
© 2025 Candace S Wu
© 2025 Candace S Wu