Fitness
Filling the health journey gap & building discipline
Role
Sole designer
Year
2023
Tools
Figma, Notion, Zoom, Maze
↳ Background
A conceptual project that elevates Fitness. Not one, but two, new features to help users achieve their Nutrition goals and build better discipline habits with Calendar integration. Both features are aimed to alleviate the high level of mental effort users currently experience.
↳ Context
What
Similar to the Activity rings, there are now Nutrition rings; giving users a high level overview and effortless metric tracking of macros.
Feeling overwhelmed with your schedule and feel like there is no time to fit a workout in? Calendar integration automatically suggests workout times based on your schedule.
Why
All participants utilize Fitness as a high-level metric tracking to guide them along their fitness journey. However, they still struggle to hit their desired goals due to a lack of discipline or nutrition habits.
User goals
Overview of their nutritional intake or track macros
Quick and efficient, low mental effort
Lose weight, maintain weight, or tone overall physique
Business goals
Increase app ratings from 3.2 to 3.7+
Increase user retention and engagement with the app
Increase user satisfaction (Customer Satisfaction score of 80%)
↳ Problem
Users are struggling to acheive their health goals despite half of participants already being physically disciplined.
↳ Defining
How might we help users develop habits that guide them to be more disciplined and use gamification to guide better nutritional habits?
An unexpected feature
The process of this project actually took a turn for the better. What originally was supposed to be one feature, Calendar integration, turned out to be a project introducing two new features.
The health and fitness journey is unique to each individual. The Calendar and Nutrition features introduce another level of tailoring to meet your goals.
Whether you struggle with building better discipline or missing an effortless way to track important nutrition metrics, these new additional features will hopefully take your journey to a more meaningful unique experience.
↳ Typography and colors were sourced from Apple's brand design system. The component library were executed by me, replicating Apple's design.
↳ Result
The Nutrition rings concept was well-received by the audience. The participants could envision implementing this feature into their daily routine and believe it would guide them to acheive their personal fitness goals.
↳ Prefer the nitty gritty version?
